From the rise of roguelite and minigame mechanics in mobile games to the growing popularity of IP-based mobile games and new mid-core games, plenty of new development trends emerged in the mobile market during 2022.
That said, there’s also been one constant amongst all of this innovation: the UA and monetization challenges that mobile game developers have had to deal with as a result of Apple’s App Tracking Transparency (ATT) policies, which have caused the mobile market to shrink 6.4% year-on-year, according to NewZoo research.
Games new to the market were often most affected, as developers struggled to scale up their games against the challenges of user acquisition. Those which were successful had turned to the strength of well-known IPs and franchises to catch players’ attention, with games such as Marvel Snap and Diablo Immortal proving to be some of 2022’s most popular new entries.
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